Mumbai, a metropolitan area with a rich history that has shaped South Asia, is the backdrop for The Silk Road’s Fall/Winter editorial campaign. The Silk Road’s curation delves into the legacy of Bombay, blending the old with the new, and showcasing how contemporary culture is evolving while remaining deeply rooted in its heritage. It also highlights a new generation that is taking the future of fashion into their own hands, presenting their creative identities to the world while supporting the local communities around them. These small pockets of creativity across continents are becoming the new birthplaces of global fashion and ushering in a new era for The Silk Road men and women.So, let’s get started as we take you through the context and history of the city and fashion, one image a day.Presenting “A Mumbai Story,” Fall/Winter 2024 curation.Credits for the campaign:Photographed by Anai Bharucha (@anaibharucha ) Styled by Samar Rajput ( @samar.rajput05) Hair & Makeup by Umang (@Umang.artist ) Models Featuring in the campaign Nasir (@nasir_flying ), Pingal Tigga (@pingal_tigga ), Gauri Sharma ( @goriiisharma ) Assistant Photographer: Reshma Mulik ( @reshmaamulik ) Assistant Hair & Makeup: Paramita Rana ( @paramitarana ) Assistant Stylist: Aditya Kamal Singh( @adityakamalsingh )Male Models Agency: anon models (@anonmodels.in @anonbooker ) Female Model Agency: Feat Artist ( @featartists ) Hair and Makeup Agency: Anima Creative ( @animacreatives )Curation: Yamini Banker & Soumil Sharma ( @yaminibanker / @sharmasoumil ) On-set Management: Vipra Pathak ( @viprapathak ) Line Producer: IndraShoes Collaboration: @bothparis Merci @pr.you.consulting
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